It is absolutely not easy to turn the shoppers in the online store into the customers who make some payments or buy something. The exporter or nurse spend a lot of time learning how to improve the shopping experience and not to lose the customers. they tried to change the website interface and improve its usability but anyways at the customers do not buy anything in many cases. Cart abandonment rates are quite high. What does it mean? it means that about 79% of desktop users and up to 86% of mobile users abandon buying on the stage of adding the product to the cart. How is that so? there are a lot of possible reasons: difficult registration process, some extra payments, or they just do not want to create an account. Magento pro points Magento e Commerce development — the solution aiming to reduce the cart abandonment rate for the store owners. The solution uses the tools from Klarna, Amazon, and Vertex to make the buying process flexible and transparent.